SBS – Six Billion Stories Idents
Brains are very interesting and complex things. A store-house for our memories and gateways to our futures. Our health, our personality, our intelligence and our spirituality are all communicated with the image of a brain.
Using a blend of 2D and 3D design Iloura created a series of ten idents signifiying the creative way human brains respond to sound and the media. Receiving only a sound grab from client to animate to, and an open brief for the visual approach, we had to begin each ident with a abstract representation of the brain, with the remaining content developed in whatever style or medium we desired.